Amour

Romance travel’s greatest show

Amour 2027

3–6 October 2027 | La Baule, France

Take me along

Ten editions. Still giving us butterflies.

Turns out, the spark only gets stronger

We’ve had some pretty memorable dates over the years. And for our 10th anniversary, we’re heading to La Baule on the French Atlantic coast for three days of meetings with plenty of chemistry, afternoons made for discovery, and nights you’ll be talking about long after the last glass is poured.

A new destination, the same irresistible Amour. And after ten editions, you’d better believe we know how to celebrate.

The event in numbers

  • 1 global event
  • 3 days
  • 43 meetings
  • 130 exhibitors
  • 140 buyers
Two delegates deep in conversation at an Amour meeting table

Our latest objet d’affection

Barrière La Baule Resort | La Baule, France

Turns out, we have a type. And Barrière La Baule Resort has officially caught our eye.

Barrière and La Baule go way back, and it knows exactly how to show off its stretch of the Atlantic coast. Sea views, long lunches, Champagne and some serious spa credentials – all on the aptly named Côte d’Amour.

So naturally, we made it official. Barrière La Baule Resort is our Headline Partner for 2027 – and we think we look pretty good together.

Some matches really do write themselves.

Barrière La Baule Resort
Chandeliered lobby at Barrière La Baule Resort
Aerial view of the resort’s timbered façade and pool
Terrace table set above the sea at La Baule
Garden terrace laid for lunch beside the hotel
Sunbather on a lounger on La Baule beach

The Amour affair

Meetings that mean something

You know what’s best for you and your business. That’s why you get to choose who you want to meet. And that’s how you spend your mornings.

Afternoons with benefits

Give the meeting table a little time off. Our afternoons mix ideas worth stealing with a closer look at La Baule, plus more time with the people who’ve caught your attention.

Oh, but the nights!

Not gonna lie, we’re a little bit extra and we love a bit of glamour. Showcase your fabulousness at evening events. Who knows, you might meet your (business) soulmate there.

Love gets around

Love knows no borders and neither do we. Our global community brings together romance travel's very best across continents, cultures and different ways of seeing the world.

15%
North America
5%
South & Latin America
50%
Europe
20%
Middle East & Africa
10%
Asia Pacific

What’s not to love?

  • 43 personalised meetings
  • 3 fabulous nights
  • 2 afternoons with benefits
  • 1 app to rule them all

It’s simply too good to miss. Go ahead and hit that button – you know you want to.

We’re asking all our buyers to commit to attending Amour 2027 by paying a (non-refundable) participation fee of GBP 300.

Three delegates laughing together at Amour
Sun loungers under scalloped parasols by the pool

Fancy a French affair?

3–6 October 2027 | La Baule, France

You’ve seen what’s on offer. Now it’s time to make your move. Tell us a little about yourself and let’s see if there’s a match.

Headline partner

  • Barrière La Baule Resort

Supporting partner

  • XO Private